CASE STUDY
Brand Design for Twigs
Twigs is a retail store located in St. Louis, Missouri, specializing in home décor, handmade crafts, and artisanal products. The store focuses on providing customers with unique and quality items that bring warmth and comfort to their homes.
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Client Goals: Twigs approached Daley Design with the goal of branding their identity to reflect their commitment to quality, craftsmanship, and personalized shopping experiences. They wanted a modern yet welcoming brand that resonated with their target audience and showcased their range of products.
Brand Identity: Daley Design began the rebranding process by creating a modern and warm brand identity that captured Twigs’ essence. The core elements of the brand identity included:
- Logo Design: The new logo featured a minimalist representation of a bird perched on a nest crafted from twigs. This imagery symbolized both nature and artistry, aligning perfectly with Twigs’ product offerings. The choice of a warm and earthy color palette enhanced the approachability and warmth of the brand.
- Color Palette: The chosen colors, including Navy Blue, Sage Green, Gray, Cream, and Pale Yellow, were carefully selected to evoke feelings of comfort, tranquility, and creativity. These colors provided a harmonious backdrop for the store’s diverse range of products.
- Typography: Daley Design paired a modern sans-serif font with a blocky serif font to strike a balance between contemporary aesthetics and a touch of traditional craftsmanship. This typographic combination added a sense of versatility to the brand’s communication across various platforms.
Brand Collateral: To ensure a consistent and cohesive brand presence, Daley Design extended the new identity across various touchpoints:
- Custom Window Graphics: Daley Design created captivating window graphics for Twigs’ storefront. These graphics featured elements from the logo and were designed to intrigue passersby while reflecting the store’s inviting atmosphere.
- Logo and Branding Guide: A comprehensive logo and branding guide was developed to provide guidelines for proper logo usage, color application, typography, and overall visual consistency. This guide ensured that all brand materials maintained a unified look and feel.
- Stationery and Tags: The stationery, including business cards and tags, incorporated the new logo, typography, and color palette. These elements added a professional touch to Twigs’ interactions with customers and partners.
- WordPress Website: Daley Design designed and developed a WordPress website that brought the new brand identity to the digital realm. The website showcased Twigs’ products in an organized and visually appealing manner, enhancing the user experience for online visitors.
Results and Impact: Daley Design’s brand development work for Twigs successfully repositioned the store’s identity, resulting in several positive outcomes:
- Increased Brand Recognition: The new logo and visual identity set Twigs apart in the competitive retail landscape, making it easier for customers to identify and remember the brand.
- Enhanced Customer Engagement: The warm and modern branding resonated well with Twigs’ target audience, fostering a deeper emotional connection and encouraging more customer engagement.
- Coherent Brand Communication: The branding guide ensured that Twigs maintained a consistent look and feel across all platforms, reinforcing the brand’s credibility and professionalism.
- Enhanced Online Visibility: The WordPress website served as a user-friendly platform for customers to explore Twigs’ offerings, resulting in a notable increase in website traffic and engagement.
In summary, Daley Design’s brand development efforts for Twigs have effectively revitalized the store’s identity, yielding a contemporary, welcoming, and unforgettable brand image. This holistic strategy, spanning from logo conception to web design, has played a pivotal role in cultivating Twigs’ expansion and deepening its connection with its audience, whether within the physical store or in the digital realm.
Website: Twigs St. Louis
