Branding & web design
Roadana, a trucking logistics company approached Daley Design with a request for a complete rebranding and website redesign. Their previous website was outdated and their branding did not reflect the company’s modern and innovative approach to logistics.
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Daley Design worked closely with Roadana to understand their brand identity, goals, and target audience. Based on their input, our team created a full branding package that included a new logo, color scheme, typography, and iconography. The new branding was modern, bold, and easily recognizable, reflecting Roadana’s commitment to innovation and efficiency.
Next, our team created a custom website design that incorporated the new branding and provided a better user experience for visitors. The new website was designed to be responsive and optimized for all devices, ensuring that visitors could access the site from their desktop, tablet, or mobile device. The design layout was modern, clean, and easy to navigate, providing visitors with a clear understanding of Roadana’s services and expertise.
Finally, our team used iconography that visually represented Roadana’s services and values. The icons were incorporated throughout the website, providing visitors with a clear and concise understanding of Roadana’s capabilities.
The updated website and branding have been a resounding success for Roadana. The website now reflects the company’s modern and innovative approach to logistics, and the branding is easily recognizable and memorable. The new design layout and user experience have improved engagement and increased conversion rates, while the promotional video has provided a dynamic introduction to the company’s services. The custom iconography has helped visitors understand the company’s services and values quickly and easily.
Daley Design provided Roadana with a comprehensive rebranding and website redesign that has helped the company stand out in a highly competitive industry. The new branding, custom website design, promotional video, and iconography have all worked together to provide visitors with a memorable and engaging experience, while also helping to improve engagement and conversion rates.
“Daley Design has been wonderful to work with. Extremely responsive and quick to get things accomplished while also providing input and taking the customers’ suggestions into account. Will continue to use them going forward for all my design needs.”
– Dustin R., Roadana Logistics