Branding & packaging
Grillaholics, a popular grill product company, approached Daley Design for a branding and package design solution that would reflect their identity and stand out on Amazon. The company needed a packaging design that was visually appealing, conveyed their unique selling proposition, and differentiated them from their competitors. Daley Design, worked closely with Grillaholics to create a comprehensive brand and a new package design that would meet their requirements.
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Branding: Daley Design began by creating a branding for Grillaholics that established the brand’s visual identity. The agency worked closely with the client to understand their product line, target audience, and competition. The branding guide included guidelines for the logo, typography, color palette, and visual style.
Logo Design: The Grillaholics logo was a great starting point, featuring a strong and textured design with bright colors and a flame and grill icon. Daley Design used these elements as inspiration for the package design. The logo was incorporated into the packaging design to create brand recognition and strengthen the brand identity.
Package Design: The new package design created by Daley Design was bold, eye-catching, and reflected the brand’s identity. The spice rub packaging featured a mix of bold typography, bright colors, and graphic elements that reflected the flavor profile of each rub. The grill mat & grill tool packaging featured an image of the product and Grillaholics branding prominently displayed, making it instantly recognizable.
Market Research: Daley Design conducted extensive market research to ensure that the package design was effective. The research showed that customers were looking for products that were easy to use, high quality, and visually appealing. The new packaging design met all of these requirements and was well-received by customers.
Results: The new package design by Daley Design has been a success for Grillaholics. The brand’s sales have increased on Amazon, and the packaging design has received positive feedback from customers. The new packaging has helped differentiate Grillaholics from its competitors and establish the brand’s unique identity in the market.
“Working with Daley Design has been an absolute pleasure. Not only are they excellent communicators and extremely talented designers; what I love most about working with Daley Design is that they are able to take a mere idea and spin it out into something that exceeds even my most fantastic expectations, every time.
If you’re looking for a design group, stop your search here. You’ve found the diamond in the rough.”
– Jake E., Grillaholics